Insurance has always been a dynamic and changing market, evolving as new risks, technologies, products, and managerial practices have emerged. The growth in insurance markets is historically connected to the emergence of new risks, increasing standards of living and the emergence of new technologies. The insurance industry has experienced increased competition from other financial sector players particularly from the 1980s. In return it has ventured into new and emerging markets. The object of this session is to analyse the long-term patterns of transformation in insurance markets with particular reference to the drivers of change such as technology, regulation and trends in globalization. In parallel, contributions focusing on growth strategies, forms of competition and cooperation between companies and their links to distribution channels are welcomed. Studies on the impact of new products and the role of marketing in the expansion of the insurance industry are also of interest.